Privacy Policy

Last Updated: May 27, 2024
1. Introduction
Welcome to mūla‑mārga ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.mula-marga.com] (the "Site") and interact with our services.Please read this policy carefully. By using the Site, you agree to the collection and use of information in accordance with this policy.2. Information We CollectWe collect information that you provide directly to us and information automatically collected during your use of the Site.A. Information You Provide Directly:
  • Contact and Account Information: Name, email address, shipping/billing address, phone number when you make a purchase or create an account.
  • Payment Information: Credit/debit card details, processed securely by our third-party payment processors (Stripe, PayPal). We do not store full payment card numbers on our servers.
  • Survey Responses: When you voluntarily participate in our surveys (hosted by Zigpoll), we may collect your shoe size, fit preferences, style feedback, and email address if provided for a gift card or updates. Survey responses are governed by Zigpoll's privacy practices.
  • Communication Data: Contents of your communications with us via email (Google Workspace) or contact forms.
B. Information Collected Automatically:
  • Device and Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, links clicked, and browsing behavior on our Site.
  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience and gather data on Site traffic and interaction.
3. How We Use Your InformationWe use the information we collect for various business purposes, including:
  • To process and fulfill your orders, manage your account, and provide customer support.
  • To send you transactional emails (order confirmations, shipping updates).
  • To send marketing communications (if you have opted in) about new products, promotions, and updates. You can opt-out at any time.
  • To analyze survey responses to improve our product design, customer experience, and business strategy.
  • To comply with legal obligations, resolve disputes, and enforce our agreements.
4. How We Share Your InformationWe do not sell your personal information. We share your data only with trusted third-party service providers necessary to operate our business, under strict confidentiality agreements:


Service Provider Purpose Data Shared
Shopify E-commerce platform & hosting Order details, customer info, site activity
Stripe / PayPal Payment processing Payment information, transaction data
Zigpoll Survey collection & analysis Survey responses, email (if provided)
Google Workspace Business email & document storage Contact information, communications
Shipping Carriers (e.g., DHL, FedEx) Order fulfillment Name, shipping address, phone number
These providers are contractually obligated to protect your data and use it only as we instruct.5. Your Rights & ChoicesDepending on your location, you may have rights regarding your personal data, including:
  • Access & Correction: Request a copy of the data we hold about you or request corrections.
  • Deletion: Request deletion of your personal data, subject to certain legal exceptions.
  • Opt-Out of Marketing: Unsubscribe from marketing emails via the link in every email.
  • Cookies: Manage cookie preferences through your browser settings.

6. Data RetentionWe retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
  • Order Information: Retained for our records unless you request deletion.
  • Survey Responses: Retained for up to 12 months for analysis, then anonymized or deleted.
  • Marketing Lists: Retained until you unsubscribe or request deletion.
7. Data SecurityWe implement industry-standard security measures to protect your data. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.8. International TransfersYour information may be transferred to and processed in countries other than your own (e.g., our service providers may be located in the US, India, etc.). We ensure appropriate safeguards are in place for such transfers.9. Third-Party LinksOur Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.10. Children's PrivacyOur Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.11. Changes to This PolicyWe may update this policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date.12. Contact UsFor any questions about this Privacy Policy or your data, please contact us at: hello@mula-marga.com